Matteo Sbarra

Chief Strategy Officer (CSO)

Milan, IT.

About

Chief Strategy Officer with over a decade of experience driving strategic innovation and growth in marketing, communication, and MarTech. Expert in leveraging data and generative AI to develop people-centered communication strategies that enhance brand positioning and business performance. Proven leader in coordinating cross-functional teams and delivering high-impact, cross-industry projects for leading brands.

Work

Connexia – Retex Group

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Chief Strategy Officer (CSO)

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Summary

Leads central strategy for Connexia, an agency specializing in marketing, communication, and MarTech, coordinating teams in branding, data-driven communication, and technological innovation.

Highlights

Guided the creation of a comprehensive repositioning strategy for Banca Investis, significantly enhancing brand perception and market relevance.

Authored a white paper on User-Generated Content (UGC) and influencer marketing, establishing Connexia's thought leadership and driving new business opportunities.

Pioneered the integration of data and generative AI to develop 'people-centered' communication strategies, optimizing brand positioning and performance against key business KPIs.

Coordinated multidisciplinary teams focused on branding, data-driven communication, and MarTech integration, expanding the agency's service offerings and client impact.

BlaBlaCar

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Communications Manager Italy

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Summary

Managed communication strategies and public relations for BlaBlaCar in the Italian market, enhancing brand visibility and user engagement.

Highlights

Developed and executed country-specific communication plans, contributing to a significant increase in brand awareness and market penetration for the Italian operations.

Managed media relations and crafted compelling narratives, effectively positioning BlaBlaCar within the competitive shared mobility sector.

Collaborated with global and local teams to ensure consistent brand messaging and strategic alignment across all communication channels.

Connexia – Retex Group

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Business Strategy Director / Digital Strategist

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Summary

Progressed from Digital Strategist to Business Strategy Director at Connexia, driving digital transformation and strategic planning for clients.

Highlights

Designed and implemented advanced digital strategies for a diverse client portfolio, optimizing online presence and engagement across multiple platforms.

Provided strategic direction for key business development initiatives, identifying emerging market trends and growth opportunities.

Analyzed complex market data and consumer behaviors to inform strategic recommendations, leading to enhanced campaign effectiveness and client ROI.

Education

Università Bocconi di Milano

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Master Marketing e Comunicazione Grade: not-provided

Courses

Advanced studies in brand management, marketing analytics, and strategic communication planning.

Università Bocconi di Milano

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Laurea Magistrale Strategie di Comunicazione Grade: not-provided

Courses

Comprehensive coursework in communication theory, media strategy, and public relations.

Università di Padova

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Diploma Lingue (Languages) Grade: not-provided

Courses

Intensive studies in multiple languages and cross-cultural communication.

Publications

White Paper on UGC and Influencer Marketing

Connexia

A comprehensive white paper exploring the impact and strategic application of User-Generated Content (UGC) and influencer marketing, contributing to industry knowledge and Connexia's thought leadership.

Languages

Italian

English

Certificates

The 30 Minute – University of Planning (Mentee Program)

University of Planning

Skills

Strategy & Leadership

Strategic Planning, Business Strategy, Digital Strategy, Brand Strategy, Communication Strategy, MarTech Strategy, Leadership, Team Coordination, Cross-functional Collaboration, Thought Leadership.

Marketing & Communication

Data-Driven Marketing, Generative AI, AI in Communication, Influencer Marketing, User-Generated Content (UGC), Brand Positioning, Public Relations, Media Relations, KPI Management, People-Centered Approach, Campaign Management, Digital Transformation.

Analytical & Technical

Data Analysis, Market Research, Consumer Insights, Business Intelligence.

Professional Development

Teaching, Mentoring, Workshop Facilitation.